How Usable Are iOS App Privacy Labels?

Standardized privacy labels that succinctly summarize those data practices people are most commonly concerned about offer the promise of providing users with more effective notices than full-length policies. With their introduction by Apple in iOS 14 and Google’s recent adoption its Play Store, mobile app for first time available at scale to users. We report indepth interview study 24 lay iPhone investigate experiences, understanding, perceptions Apple’s labels. uncovered misunderstandings dissatisfaction hinder effectiveness, including confusing structure, unfamiliar terms, disconnection from permission settings controls. identify areas where might be improved propose suggestions address shortcomings make them understandable, usable, useful.